Summary: Giro launches member-exclusive Private Sale

Why It Matters: Giro is moving from public holiday discounts to a gated "Private Sale" model. This requires users to sign up for an email list to access deals, which helps them grow their marketing database while maintaining brand value.

What Changed:

• Replaced the "Holiday" menu link with a "Private Sale" link.
• Removed public "Buy One, Get One" and "Buy Two, Get Third Free" banners.
• Added a requirement to sign up for an email list to unlock up to 50% off.
• Updated the featured product grid to show full prices instead of public clearance prices.
• Changed the newsletter call-to-action to focus on unlocking the private sale.