Summary: Klaviyo launches AI Marketing and Customer Agents

Why It Matters: The platform is moving beyond simple automation to active AI agents that can create content and handle customer service tasks on their own.

What Changed:

• Added "K:AI Marketing Agent" which analyzes websites to create brand content.
• Added "K:AI Customer Agent" to provide 24/7 automated customer support and product suggestions.
• Introduced "Customer Hub" and "Helpdesk" features to unify service and sales.
• Updated the platform positioning to an "AI-first" B2C CRM.
• Removed social media links and some legal footer text from the homepage view.