Summary: BuiltWith launches detailed Plans & Pricing page

Why It Matters: The competitor is now more transparent about their costs and plan limits. This makes it easier for potential customers to compare their value against yours.

What Changed:

• Replaced the "Technology Lookup" homepage with a dedicated "Plans & Pricing" page.
• Added three clear pricing tiers: Basic ($295), Pro ($495), and Team ($995).
• Listed specific plan limits for technologies, keywords, and retail reports.
• Added a detailed list of 28 features included in all paid plans.
• Included a new FAQ section covering cancellations, data sources, and payment methods.
• Added a "Per Year" toggle showing discounted annual pricing.