Summary: Klaviyo launches AI Marketing and Customer Agents

Why It Matters: The platform is moving beyond simple email tools to automated AI "agents" that can create marketing content and handle customer support chats on their own.

What Changed:

• Added K:AI Marketing Agent which creates brand content automatically.
• Added K:AI Customer Agent to handle 24/7 support and product suggestions.
• Introduced "Customer Hub" and "Helpdesk" features to manage shopper experiences.
• Rebranded the platform as an "AI-first B2C CRM" rather than just an email tool.
• Added a new "MCP server" for developers to connect AI models to data.