Summary: PostHero slashes pricing and adds Lead Magnets

Why It Matters: The competitor is becoming more aggressive on price while expanding their feature set to include lead generation, moving beyond just content creation.

What Changed:

• Lowered Starter plan price from $29 to $19 per month.
• Lowered Creator plan price from $79 to $49 per month.
• Added a new "Lead Magnets" product feature to the main navigation.
• Updated the homepage with a new three-step "How it works" section (Get Inspired, Craft Content, Format & Schedule).
• Added specific sub-headlines to feature sections, such as "PostHero users grow 3x faster."
• Expanded the footer with links to a YouTube demo and an affiliate program.