Summary:
EveryPlate changes new customer offer
Why It Matters:
EveryPlate changed how they try to get new customers. This could change how many people sign up.
What Changed:
- The main offer changed from "$1.99/meal" to "50% off your first box + 10% off for a month".
- The headline changed from "CRAVEWORTHY MEALS. UNBEATABLE VALUE." to "CRAVE BIG. SPEND SMART."
- The detailed FAQ section was removed.
- The "How EveryPlate Meal Delivery Works" section was shortened and renamed "How It Works".
- The offer terms and conditions were updated to match the new offer.