Summary: Florette launches flower delivery and event hire

Why It Matters: Florette is moving from a private studio to a full-service florist. They are now competing for daily flower sales and wedding equipment rentals in the Geelong area.

What Changed:

• Added flower delivery services for The Bellarine and Geelong areas (Tuesday - Saturday).
• Introduced a new event hire service for decor and installations.
• Announced a "Wedding Accessories Shop" featuring guest books and wishing wells.
• Added a "Click & Collect" option for customers.
• Teased a new physical retail store opening soon.