Summary: Gameology launches dedicated store locations page

Why It Matters: The site is shifting focus from a general homepage to a specific page for physical store locations. This suggests they want to drive more foot traffic to their brick-and-mortar shops.

What Changed:

  • The page title changed from "Australia's Largest and Cheapest Range of Board Games" to "Our Locations – Gameology."
  • The main URL link changed from the homepage to a specific "our-locations" subpage.
  • All country and region links now point to the locations page instead of the main store.
  • A large section featuring Pokemon TCG 151 Booster Boxes and customer reviews was removed.
Track companies like gameology.com.au
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →