Summary: Ships Ahoy Travel removes direct booking links.

Why It Matters: The website now focuses more on lead generation through forms rather than immediate self-service booking. This might mean they want to talk to customers directly to sell higher-value group packages.

What Changed:

• Removed the "Book Now" buttons from the top navigation and several page sections.
• Removed direct links to specific Virgin Voyages destination pages (Caribbean, Europe, etc.).
• Removed the "See Sailing" buttons for the Alaska and Egypt group trips.
• Removed the Instagram social media feed and specific giveaway promotional images.
• Removed the "Subscribe" newsletter box and footer contact information like the phone number and address.
• Simplified the header by removing the logo and main menu links.