Summary: Photobox adds minimum spend to discount offers

Why It Matters: The company is shifting from flat percentage discounts to tiered offers that require customers to spend a certain amount (£20 or £40) to get the deal. This may increase their average order value but could frustrate budget-conscious shoppers.

What Changed:

• The main discount changed from "Up to 60% off" to "Up to 50% off."
• New minimum spend requirements were added: 50% off requires a £40 spend, and 40% off requires a £20 spend.
• The promotional code was updated from "LASTCHANCE" to "MEMORIES2025."
• The marketing theme shifted from "Last-minute shoppers" to "Wrap up 2025."
• Trustpilot rating displayed on the site dropped slightly from 4.0 to 3.9.
• Christmas delivery badges were removed as the holiday passed.