Summary: Avetta launches Vetify for faster account setup

Why It Matters: The competitor is now offering a human-assisted service to help contractors finish their profiles faster. This removes a major hurdle for users who find compliance paperwork too slow or difficult.

What Changed:

• The homepage now focuses entirely on Vetify, a new expedited compliance support service.
• Added a dedicated signup form for users to schedule calls with compliance experts.
• Shifted the value proposition from "Risk Management" to "Fast Account Setup."
• Removed a large section of blog posts and educational resources from the main landing page.
• Updated navigation links to direct users toward the Vetify product page.