Summary:
Stitch Fix reduces first Fix discount to $20
Why It Matters:
This change affects how new customers are brought in. It could mean they are trying to save money or that they feel confident in their service.
What Changed:
- The first Fix order discount changed from "$30 off" to "$20 off".
- A new customer question was added: "Shopping with my kids? Help!".
- The example customer photos and descriptions were updated.
- The number of brands carried changed from "1,000s" to "2,000+".
- The starting price for kids' items changed from "$12" to "$10".
- The "How can I shop for my whole family?" FAQ was updated to mention a "Family Account" and first styling fee discount.
- The "How does my Stylist know what to send me?" FAQ was updated to include "Themed Fix" and "Freestyle" options.
- The "How do I communicate with my Stylist?" FAQ was updated to include a "Stylist Connect" feature in the app.
- The footer link "Do Not Sell My Personal Information" was changed to "Your Privacy Choices".
- The "Privacy Preference Center" content was removed.