Summary: PostHog launches privacy-focused Web Analytics

Why It Matters: PostHog is moving beyond deep product tracking into the simpler web analytics market. They are directly targeting users who are unhappy with Google Analytics 4 (GA4) by offering a cookieless, easier-to-use alternative.

What Changed:

• Added a dedicated Web Analytics product page focused on tracking visitors, pageviews, and bounce rates.
• Introduced a cookieless tracking option to help users avoid using cookie banners.
• Added a "PostHog vs. Others" comparison table highlighting features like HIPAA compliance and EU hosting.
• Bundled Web Analytics pricing with Product Analytics, offering the first 1 million events for free.
• Included new customer testimonials specifically from former users of Plausible and Google Analytics.
• Added a technical tutorial for building a broken link checker using the new tools.