Summary:
Podscribe reveals usage-based CPM pricing tiers
Why It Matters:
The company is moving from hidden or custom quotes to a transparent, volume-based pricing model. This makes it easier for smaller advertisers to compare costs and understand exactly what they will pay per million impressions.
What Changed:
- Added a detailed pricing structure starting at $1.50 CPM for the first 2 million podcast impressions.
- Introduced a $250 monthly platform fee to keep accounts active.
- Added volume discounts that lower the rate to $1.35 CPM after the first 2 million impressions.
- Updated the homepage headline to emphasize "Independent" measurement and "Cross-Channel Insights."
- Added a new "Industry Ranker" section to the navigation menu featuring top podcasts, publishers, and advertisers.
- Included a "Featured In" section with logos from major publications like WSJ and Bloomberg.