February 18, 2026 ongoing Get alerts for incerto.in

Summary: Incerto pivots from database tools to AI analytics

Why It Matters: The product has shifted its focus from helping engineers fix databases to helping business leaders track sales and customer data. This means they are now competing for budget from Sales and Customer Success departments rather than IT.

What Changed:

  • Changed the main headline from "Agentic AI That Solves All Database Problems" to "Data to Decisions — Instantly. Agentic AI Analytics."
  • Replaced technical features like "SQL Editor" and "Query Performance" with business outcomes like "Increase in AE Capacity" and "Boost in NRR."
  • Added specific ROI metrics including 10-20% more MQL to SQL conversion and 5-18 point increases in NPS.
  • Updated the navigation menu to include a Research Whitepaper and a Blog focused on Revenue Operations.
  • Changed the primary call to action from "Download for macOS" to "Book a Call" and "Try now" (web-based demo).
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