Summary: Work the World adds North American site redirect

Why It Matters: The competitor is actively trying to capture more customers from the US and Canada. They are making it easier for those students to find relevant information and book placements.

What Changed:

• Added a pop-up or banner that directs North American visitors to a dedicated US website.
• Updated a key trust statement from "Building hospital partnerships for 20 years" to "UK’s longest-running overseas healthcare placement specialists."
• Moved the Google rating display to a more prominent position near the top of the page.