October 13, 2025 ongoing Get alerts for fender.com

Summary: Fender Play removes most content

Why It Matters: This change makes the Fender Play page much shorter. It removes many details about the product.

What Changed:

  • The page title changed from "Fender Play Online Guitar Lessons - Learn How to Play Guitar" to "### I Want to Play Acoustic".
  • The navigation links at the top of the page were removed.
  • The cookie policy notice was removed.
  • The options to select "Electric" or "Bass" under "I Want to Play" were removed, leaving only "Acoustic".
  • The customer quote changed from "Fender has it all right here in one place with an option for every new player from Uke to Bass.”- Jeremy S." to "“I had pretty much zero knowledge of guitars at all, and they've really helped me get started on my journey to learn to play!”".
  • The section "Build your skills playing the songs you love. By the artists you love." was removed.
  • The "Meet your Instructors" section was removed.
  • The "Play Your Way" section with "Collections", "Feedback Mode", and "Backing Tracks" was removed.
  • The "Learn Anytime, Anywhere" section with app ratings and lesson statistics was removed.
  • The "Questions?" and FAQ section was removed.
  • The "START FOR FREE. PLAY FOR LIFE." section was removed.
  • The "Don't miss out!" signup section was removed.
  • The footer with links to products, company info, customer service, and social media was removed.
Track companies like fender.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →