Summary:
Lantern launches AI Revenue Data Platform
Why It Matters:
The product has shifted from a data unification tool to a full AI platform. It now uses "agents" to automate sales tasks and targets much larger enterprise companies.
What Changed:
- Added a new "Revenue Data Platform" category and "Revenue Ontology" messaging.
- Shifted target audience to the "Global 2000" and enterprise revenue teams.
- Introduced "GTM Engineers" who help with onsite setup and deployment.
- Added a new pricing page and a library of pre-built AI agents.
- Expanded integration claims from 150+ sources to over 500+ integrations.
- Added a "Chat to build" feature for creating audiences and campaigns.