Summary: Photobox increases sitewide discount to 40%

Why It Matters: The competitor has increased their secondary discount level and extended their promotion deadline. This suggests they are aggressively pushing for post-holiday sales volume across their entire product range.

What Changed:

• The discount for "everything else" (non-books/wall art) increased from 30% to 40%.
• The minimum spend for the 40% discount remains at £20.
• The promotion end date was extended from January 5th to January 12th, 2026.
• The promo code changed from YEAR2025 to YEAR2026.
• The homepage headline changed from "Your memories deserve a book" to "Relive 2025 again and again."