Summary:
Go-To Skincare adds new makeup bundles
Why It Matters:
The brand is expanding its makeup category by grouping individual products into "Very Peachy," "Very Rosy," and "Very Berry" sets. This suggests a focus on increasing the average order value by selling complete looks rather than single items.
What Changed:
- Added three new makeup bundles: Very Peachy, Very Rosy, and Very Berry.
- Updated the "Skin Essentials" section to include these hued makeup sets.
- Increased the review counts for several core products, including Face Hero and Properly Clean.
- Reorganized the "Go-To In The Wild" social proof section to feature makeup products more prominently.