Summary: Go-To Skincare adds new makeup bundles

Why It Matters: The brand is expanding its makeup category by grouping individual products into "Very Peachy," "Very Rosy," and "Very Berry" sets. This suggests a focus on increasing the average order value by selling complete looks rather than single items.

What Changed:

  • Added three new makeup bundles: Very Peachy, Very Rosy, and Very Berry.
  • Updated the "Skin Essentials" section to include these hued makeup sets.
  • Increased the review counts for several core products, including Face Hero and Properly Clean.
  • Reorganized the "Go-To In The Wild" social proof section to feature makeup products more prominently.
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