February 3, 2026 ongoing Get alerts for apollo.io

Summary: Apollo.io adds live onboarding to paid plans

Why It Matters: The competitor is focusing on customer success and retention by offering human-led support to help users get value from the platform faster.

What Changed:

  • Added a new "Onboarding" section to the main navigation and footer.
  • Updated the FAQ to explicitly mention 24/7 AI chat and live, personalized onboarding for paid users.
  • Removed the "Book a demo" link from the primary sign-up section.
  • Updated all internal links to remove the "www" prefix from the domain.
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