Summary: Relitix adds agent retention to its core focus

Why It Matters: The company is shifting its message from just finding new agents to keeping the ones you already have. This suggests they are expanding their tools to help real estate brokers solve the problem of high agent turnover.

What Changed:

• The main headline changed from "Recruiting, Office Performance & Market Share" to "Agent Recruiting, Retention and Performance."
• Added a new section emphasizing that the product is built by real estate professionals who have worked as brokers and agents.
• Updated several navigation links to point specifically to the recruiting and retention sections of the site.