Summary: ikas launches 25% discount and shipping gift

Why It Matters: The competitor is using aggressive financial incentives to lower the barrier for new customers and encourage switching from other platforms.

What Changed:

• Added a 25% net discount for new sign-ups.
• Introduced a shipping credit gift worth up to 60,000 TL.
• Updated the homepage language from English to Turkish to focus on the local market.
• Added specific success stories showing revenue increases from 27% to 318% for named brands.
• Included new free tools like VAT, shipping cost, and customs tax calculators.
• Highlighted a "1st Place" award for customer satisfaction from ŞikayetVar.