August 28, 2025 ongoing Get alerts for amazon.com

Summary: Amazon Fresh adds new product categories

Why It Matters: Amazon Fresh is showing more types of products on its main page. This means they want to sell more than just groceries.

What Changed:

  • Removed "Fall Flavors" link from the "Explore Aisles" section.
  • Added a new link for "Deals" in the "Explore Aisles" section.
  • Changed the text "Savor the season Shop wellness for a vibrant fall" to "Study-buddy approved".
  • Removed "Wonderful Halos Mandarins, 3 Pound (Pack of 1)" from Fresh Fruits.
  • Added "Large Organic Hass Avocado" and "Organic Zucchini Squash" to Fresh Vegetables.
  • Changed "Vital Farms 18 Pasture-Raised Eggs, Large, Brown, Grade A, Certified Humane, 1.5 Dozen" to "Vital Farms Organic Pasture Raised Eggs Large Brown, 12 Count" in Dairy, Cheese & Eggs.
  • Added a new section called "Our picks for on-the-go snacking" with one product.
  • Added a new section called "Our top summer picks" with one product.
  • Added a new section called "Stock up on beverage options" with eight products.
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