Summary:
Plotline launches in-line widgets for app testing
Why It Matters:
The product is shifting focus from general app "nudges" to specific "in-line" content. This allows teams to test new features and designs inside their apps without needing help from engineers.
What Changed:
- The homepage headline changed from "Make Your App Dynamic" to "Run rapid experiments with in-line content."
- Added a new focus on "In-Line Widgets" including swipe strips and grid carousels.
- Introduced "painted door experiments" as a key use case for testing product demand.
- Added a new case study featuring Scripbox and their ability to run four experiments per week.
- Updated call-to-action buttons to include "Start free trial" and "Interactive demo."
- Removed several customer logos and links from the footer section.