Summary:
RCMA adds Scale Plastic Model Kits to homepage
Why It Matters:
The competitor is shifting their focus from just radio-controlled items to static plastic models. This suggests they are trying to attract a different type of hobbyist and increase their total catalog size.
What Changed:
- The main page title changed from "RCMA Model & Hobby Shop" to "Scale Plastic Model Kits | RCMA Model & Hobby Shop."
- A new "GO" search or navigation button was added to the header.
- The "Skip to main content" link now points directly to the model kits section instead of the home page.
- Over 31,000 characters of new content were added, specifically listing many new categories for plastic kits like Sci-Fi, Space, and various military vehicles.