Summary:
Athletic Brewing launches Raspberry Espresso brew
Why It Matters:
The competitor is expanding their "Members Early Access" program with a new seasonal flavor. They also removed a large bundle pack, suggesting a shift toward individual limited-edition releases.
What Changed:
- Added Raspberry Espresso Extra Dark non-alcoholic beer to the shop.
- Labeled Raspberry Espresso as "Members Early Access."
- Removed the Cocktail-Inspired 8-Pack bundle from the product list.
- Removed several paragraphs of fine print regarding membership savings calculations and page refresh details.