October 2, 2025 ongoing Get alerts for ikea.com

Summary: IKEA adds SANDLÖPARE collection

Why It Matters: IKEA is promoting a new product collection. This shows what they think customers want.

What Changed:

  • A video about "Your dream kitchen" was moved down.
  • A new story about "IKEA x Gustaf Westman" was added.
  • A new section called "Let's innovate!" was added.
  • A new story about the "SANDLÖPARE collection" was added.
  • A story about "IKEA home smart" was added.
  • A story about "Style report Good morning sunshine!" was removed.
  • A story about "Reducing water use A drop at a time" was moved down.
Track companies like ikea.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →