Summary: Luma launches city-specific event discovery pages

Why It Matters: The platform is shifting from a simple event creation tool to a local discovery engine. This helps them keep users on the site longer and compete with local event guides.

What Changed:

• Added a dedicated "What’s Happening in Houston" section.
• Included a local city description focusing on tech, climate, and culture.
• Added a live feed of upcoming local events with dates, times, and locations.
• Displayed "social proof" counters (e.g., +132) showing how many people are interested in each event.
• Added a notification feature to alert users about new local events before they sell out.