Summary: Quest Nutrition launches New Year's Sale

Why It Matters: The brand is shifting its marketing focus from specific product promotions to a broad seasonal discount. This helps them clear inventory and attract health-conscious shoppers starting new routines in January.

What Changed:

• Replaced the "SUCCUMB TO DONUTS" hero banner with a "NEW YEAR'S SALE" announcement.
• Added a new discount offer of up to 20% off best-selling products.
• Updated the primary call-to-action link to point to a dedicated sale collection.
• Added a new cookie consent and privacy management tool at the bottom of the site.