February 6, 2026 ongoing Get alerts for frase.io

Summary: Frase adds AI search tracking and GEO features

Why It Matters: The platform is moving beyond traditional Google rankings to help users get cited by AI tools like ChatGPT and Perplexity. This signals a shift in the market toward "Generative Engine Optimization" (GEO).

What Changed:

  • Added a new navigation menu with links to specific features like AI Search Tracking and GEO Content Optimization.
  • Introduced a "GEO Score Checker" tool in the footer.
  • Added a detailed FAQ section explaining what GEO is and how the platform differs from traditional SEO tools.
  • Included new customer testimonials from Shopify, ActiveCampaign, and ServiceTitan.
  • Expanded the footer with comparison pages against competitors like Surfer SEO and Clearscope.
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