Summary:
Frase adds AI search tracking and GEO features
Why It Matters:
The platform is moving beyond traditional Google rankings to help users get cited by AI tools like ChatGPT and Perplexity. This signals a shift in the market toward "Generative Engine Optimization" (GEO).
What Changed:
- Added a new navigation menu with links to specific features like AI Search Tracking and GEO Content Optimization.
- Introduced a "GEO Score Checker" tool in the footer.
- Added a detailed FAQ section explaining what GEO is and how the platform differs from traditional SEO tools.
- Included new customer testimonials from Shopify, ActiveCampaign, and ServiceTitan.
- Expanded the footer with comparison pages against competitors like Surfer SEO and Clearscope.