Summary: commercetools launches AgenticLift for AI shopping

Why It Matters: The platform is shifting its core identity toward "agentic commerce." This means they are moving beyond standard automation to focus on AI agents that can handle complex shopping tasks and appear on GenAI platforms like ChatGPT.

What Changed:

• Added AgenticLift as a core product for fast-tracking AI-driven shopping.
• Introduced Agentic Jumpstart and AI Hub under the Experiences category.
• Added Agent Gateway to the developer capabilities section.
• Updated the homepage headline to describe the platform as "AI-first."
• Added a new section focused on building and scaling AI agents.
• Featured new resources regarding "Buyable by AI" and 2026 B2B predictions.