Summary: Kwik Fit changes Black Friday offers to Kwikmas

Why It Matters: Kwik Fit changed its main sales event from Black Friday to a new "Kwikmas" sale. This shows a shift in their marketing focus and timing for big deals.

What Changed:

• The "BLACK FRIDAY SALE NOW ON!" banner was removed.
• The "EXTENDED OPENING HOURS FOR BLACK FRIDAY" banner was removed.
• The "Black Friday" section was changed to "Offers".
• The specific Black Friday offers for tyres, servicing, air con, wiper blades, and batteries were removed.
• New "Kwikmas" offers were added for tyres and batteries.
• A new "Kwikmas Giveaways" offer was added.
• The servicing offer changed from a Black Friday discount to a combined MOT & Service deal.
• The "Fleet" menu item was changed to "Fleet Bookings".
• The "Book Today" link under Servicing changed from a Black Friday offer to a combined MOT & Service offer.
• The "Tyre Offers" link changed from a Black Friday offer to a Kwikmas offer.
• The "Fleet Bookings" link changed from "Fleet Bookings" to "Make A Fleet Booking".