Summary: BuiltWith adds "free forever" individual lookups

Why It Matters: The competitor is making it easier for new users to try their tool for free while simplifying their paid plan options. This could attract more casual users who might later upgrade to paid plans.

What Changed:

• Added a clear "free to use forever" promise for individual site lookups.
• Simplified the homepage to focus almost entirely on pricing plans and specific features.
• Removed the complex navigation menu that included links to various tools, resources, and language options.
• Highlighted specific CRM integrations like Pardot, Zoho, and Close.io directly on the main page.
• Added a "Per Year" discount toggle for pricing.
• Included a detailed FAQ section about cancellations, refunds, and data sourcing.