Summary: Respond.io launches global WhatsApp API calling

Why It Matters: The competitor is moving beyond text-based chat by adding voice capabilities. This allows their users to handle sales and support calls within the same platform they use for messaging.

What Changed:

• Added a global launch notification for WhatsApp Business Calling API.
• Integrated voice calling (WhatsApp, Messenger, and VoIP) into the unified conversation thread.
• Updated the product framework to include "Capture from Offline" and "WhatsApp Business Calling API" under the scale section.
• Added new customer success stories specifically highlighting the impact of WhatsApp calls on lead generation and resolution rates.