Summary:
Nike launches Valentine's Day Shop and seasonal collections
Why It Matters:
The website has shifted focus toward seasonal gift-giving and major sporting events like the NBA All-Star game to drive early-year sales.
What Changed:
- Added a "Valentine's Day Shop" across Men, Women, Kids, and Jordan categories.
- Introduced a "Team USA Collection" and "NBA All-Star Collection" to the main navigation.
- Added a "Travel Collection" section under Men's and Women's accessories.
- Updated the "NikeSKIMS" section with new colors like Dune and Himalayan and added a Lookbook.
- Changed the primary page header from "Nike. Just Do It." to "Nike Run Club App."
- Removed several international location links from the footer area.