February 9, 2026 ongoing Get alerts for nike.com

Summary: Nike launches Valentine's Day Shop and seasonal collections

Why It Matters: The website has shifted focus toward seasonal gift-giving and major sporting events like the NBA All-Star game to drive early-year sales.

What Changed:

  • Added a "Valentine's Day Shop" across Men, Women, Kids, and Jordan categories.
  • Introduced a "Team USA Collection" and "NBA All-Star Collection" to the main navigation.
  • Added a "Travel Collection" section under Men's and Women's accessories.
  • Updated the "NikeSKIMS" section with new colors like Dune and Himalayan and added a Lookbook.
  • Changed the primary page header from "Nike. Just Do It." to "Nike Run Club App."
  • Removed several international location links from the footer area.
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