Summary:
Proofpoint launches "Agentic Workspace" security
Why It Matters:
The company is shifting its focus to protect not just human employees, but also the AI agents and bots that now handle corporate data. This positions them as a leader in the new wave of AI-driven work.
What Changed:
- Rebranded core offerings under the new "Agentic Workspace" and "Collaboration Security" categories.
- Added specific messaging around protecting AI agents and AI-to-AI interactions.
- Updated the main navigation to prioritize "Collaboration Security" and "Platform Technologies."
- Introduced new "Advisory" and "Applied" expert services to help customers manage their security tools.
- Added a new comparison category for "DSPM Vendors" (Data Security Posture Management).
- Updated the homepage to feature a new guide on governing AI data and risks.