Summary: BuiltWith launches detailed Plans & Pricing page

Why It Matters: The competitor is now being more transparent about their costs and plan limits. This makes it easier for potential customers to compare their value against yours.

What Changed:

• Replaced the main homepage content with a dedicated "Plans & Pricing" layout.
• Added three clear pricing tiers: Basic ($295), Pro ($495), and Team ($995).
• Listed specific limits for technologies, keywords, and retail reports for each plan.
• Added a detailed list of 28 features included in all paid plans, such as CRM integrations and predictive leads.
• Included a new "Frequently Asked Questions" section covering cancellations, payments, and data sourcing.
• Added a "Home" breadcrumb link to help users navigate back to the main tool.