Summary: NOIISE pivots to lead generation and funnel optimization

Why It Matters: The competitor is shifting from general brand "noise" to a focus on measurable sales results. They are positioning themselves as experts in finding the best ways to get new customers for specific industries.

What Changed:

• Changed the main headline to focus on "boosting lead generation" instead of "making noise."
• Added a new section about the "AARRR" sales funnel (Acquisition, Activation, Retention, Referral, Revenue).
• Introduced a free 30-minute strategic consulting offer.
• Added specific industry sections for health, law, education, and e-commerce.
• Included new service blocks for digital audits, web analytics, and data consulting.
• Added a detailed methodology list covering testing and iteration.