Summary: EveryPlate replaces free steak with 10% discount

Why It Matters: The company is testing a new way to keep customers for a longer time. Instead of giving away a specific food item, they are now offering a percentage discount that lasts for a full month.

What Changed:

• The "Free Steak for a Month" offer was removed.
• A new "10% Off 1 Month" (valid for boxes 2-5) was added.
• The introductory meal price changed from $2.49 to $2.99 per meal.
• The fine print was updated to explain that the 10% discount expires 49 days after starting.
• Added "Easy-to-cook Recipes" to the main feature list.