Summary: Thrive Apprentice launches as a standalone course builder

Why It Matters: The company is shifting from selling a broad "Suite" of tools to highlighting a specific, deep-functionality product for course creators. This suggests they are directly targeting the LMS (Learning Management System) market rather than just general website building.

What Changed:

  • The homepage focus shifted from the "Thrive Suite" bundle to the specific "Thrive Apprentice" plugin.
  • Added a detailed "School Setup Wizard" to guide users through course creation.
  • Introduced "Decoupled Drip" functionality, allowing different drip schedules for the same course content.
  • Added a "Visual Editor" specifically for lesson content and course overview pages.
  • Included new integrations with Uncanny Automator and Thrive Quiz Builder for automated content unlocking.
  • Updated the navigation menu to categorize products by "Desired Outcome" (e.g., "Build a Professional Website," "Create Online Courses").
Track companies like thrivethemes.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →