Summary:
Trilogy Jewellers launches new referral program
Why It Matters:
The brand is now using its existing customer base to find new buyers. This could lower their cost to find customers and build stronger community trust.
What Changed:
- Added a "Refer and Earn" program where users get rewards for sharing a unique link.
- Added a detailed FAQ and Terms of Service for the referral system.
- Updated the homepage with a massive increase in product filtering options, including brand, case size, material, and year.
- Expanded the brand list to include Arnold & Son, Franck Muller, Hublot, and Jacob & Co.
- Added a newsletter sign-up and a cookie consent banner.
- Introduced a 24-month warranty and free insured delivery highlights.