Summary: Lusso changes discount offer

Why It Matters: Lusso changed its main discount message. This could mean they are trying a new way to get customers to buy.

What Changed:

• The old message "FURTHER DISCOUNT ON LAST CHANCE BEFORE 31/10 CALL ON [020 3370 4057]" was removed.
• The new message "FOR EXCLUSIVE TERMS ON YOUR ORDER CALL: [020 3370 4057]" was added.
• The old message had a deadline (October 31st), the new one does not.
• The old message offered a "further discount," the new one offers "exclusive terms."