Summary: Velvet Caviar changes site-wide discount

Why It Matters: This shows a shift in their sales strategy from a specific product offer to a broader promotion.

What Changed:

• The main promotional banner changed from "iPhone 17 + FREE Accessory w/ code: FREE25" to "20% OFF SITEWIDE w/ code: SPOOKY".
• The previous offer had a countdown timer, which is now removed.
• The navigation menu under "PHONE" was simplified, removing many sub-categories like "PHONE CASES", "iPhone Cases", "Galaxy Cases", "Wallet Cases", "CHARGING CASES", "MAGSAFE GRIPS", "MAGSAFE CHARGERS", "Magsafe Wallets", "MAGSAFE SUCTIONS", "AirPod Cases", "Screen Protectors", "Camera Lenses", "Phone Charms", "PHONE CROSSBODIES", "ADHESIVE GRIPS", and "Adhesive Wallets".
• A new menu item "IPHONE 17" was added under "PHONE".
• The "STYLES" menu was simplified, removing all sub-categories like "SHOP STYLES", "Fall", "Halloween", "Crystal", "Checker", "Glitter", "Essentials", "Zodiac", "Leopard", "Fruit", "Floral", "Western", "Coquette", "Nature", "Marble", "Neon", and all color filters.
• The "CHARMS" menu was simplified, removing sub-categories like "Phone Charms", "Bag Charms", "PHONE CROSSBODIES", and "Phone Inserts".
• The "COLLABS" menu was simplified, removing all sub-categories.
• The "CASES" menu was simplified, removing all sub-categories like "iPhone Cases", "Galaxy Cases", "AirPod Cases", "Macbook Cases", "iPad Cases", and "Apple Watch".
• The "Categories" section on the page was updated to use more consistent capitalization (e.g., "phone cases" changed to "Phone Cases").
• The "Devices" section on the page was updated to use more consistent capitalization (e.g., "Airpod Cases" changed to "AirPod Cases").
• A "Toggle play video" element was added above the "Devices" section.
• A "Toggle play video" element was added above the "250,000+ Five Star Reviews" section.
• A "Toggle play video" element was added above the "pretty yet protective" section.
• The "pretty yet protective" section now includes a "CLASSIC CASE" option in addition to "ULTRA Case".
• The "pretty yet protective" section now has a "Previous Slide Next Slide" navigation for its features.
• The "pretty yet protective" section now lists specific features like "360° protection", "Scratch Resistant Anti Microbial Coating", "Built in MagSafe Ring", "Dual Layer Design", "10ft Drop Tested", "Microfiber Interior", "Added Grips", and "Easy Click Buttons".
• The "Best Sellers" section at the bottom of the page was updated with different product listings.