Summary: Calendly updates navigation and pricing plans

Why It Matters:

• The expanded navigation indicates a significant restructuring of Calendly's website content, likely to improve user experience, highlight specific product features, and better segment their target audience.
• The detailed "By business size" and "By industry" navigation suggests Calendly is focusing on vertical-specific solutions and marketing.
• Renaming pricing plans with clearer target audiences ("For personal use", "For professionals and small teams", "For growing businesses", "For large companies") aims to simplify the decision-making process for potential customers.
• Adding explicit annual billing discounts and reordering the billing toggle emphasizes a push towards annual subscriptions, which can improve customer lifetime value and cash flow.

What Changed:

• Navigation Changes:
  • "Enterprise" removed from the main navigation under "Solutions".
  • "Resources" moved before "Pricing" in the main navigation.
  • New navigation items added under "Product": "Scheduling", "Simplified booking", "Product overview", "Why choose Calendly", "Platform", "Integrations", "Mobile app", "Browser extension", "Admin controls", "Security", "Analytics".
  • New navigation items added under "By business size": "Individuals", "For solopreneurs", "Small business", "For growing businesses", "Large companies", "For enterprise".
  • New navigation items added under "By team": "By industry", "Sales", "Marketing", "Customer success", "Recruiting", "Education", "Technology", "Financial Services", "Professional Services".
  • New navigation items added under "Explore": "Customer stories", "See how businesses are growing with calendly", "Blog", "Read the latest product and company news", "Resource library", "Access ebooks, webinars, guides, videos, and more", "About us", "Discover our mission and commitment to customers", "The State of Meetings 2024", "Gain insights on how meetings are changing—spanning productivity, engagement, and strategies for improvement across roles and industries".
  • New navigation items added under "Learn & connect": "Help Center", "API & Developer tools", "Calendly Community", "Newsroom", "Contact us".
  • "Features" section in the footer renamed to "Product".
  • "Solutions" in the footer updated from "For individuals", "For small businesses", "For enterprise" to "For individuals", "For small businesses", "For large companies".
  • "Release notes" added to the footer under "Resources".
• Pricing Plan Renaming:
  • "Free" plan renamed from "For individuals starting out with basic scheduling" to "For personal use".
  • "Standard" plan renamed from "For those with more sophisticated scheduling needs" to "For professionals and small teams".
  • "Teams" plan renamed from "When your team needs to align on a scheduling process and collaborate efficiently" to "Recommended plan For growing businesses".
  • "Enterprise" plan renamed from "For teams who need enterprise-level security, admin control, and support. Includes enterprise-grade procurement" to "For large companies".
• Pricing Plan Discounts:
  • "Standard" plan now shows "Save 16%" for annual billing.
  • "Teams" plan now shows "Save 20%" for annual billing.
• Pricing Plan Display:
  • The order of "Billed monthly" and "Billed yearly" toggles on the pricing page was swapped.