Summary: Edita Modern adds Black Friday Sale

Why It Matters: This shows the competitor is running a big sale.

What Changed:

• The website removed a lot of product listings.
• It added a "BLACK FRIDAY SALE – Up to 40% Off!" banner.
• It added new menu items for specific swimsuit types like "Sleeveless swimsuits" and "Zipper swimsuits."
• It added new menu items for beachwear like "Pants" and "Robe."
• It added new menu items for men's swimwear like "Bermudas."
• It added new menu items for kids' swimwear like "Panties" and "Shorts."
• It removed social media links from the top of the page.
• It removed the "RoDaSoleil" brand name from the top.
• It removed the "Swimwear Online Store Smooth Tan: No White Marks" text.
• It removed the Russian language option.
• It removed the "TO SHOP" buttons under the "SAFE SMOOTH TAN" sections.
• It removed the contact form and newsletter signup section.
• It removed company contact details and social media links from the footer.
• It removed the "Developed by BeFirst.by" credit.