November 6, 2025 ongoing Get alerts for posthog.com

Summary: PostHog adds Web Analytics product

Why It Matters: This shows PostHog is growing its tools. It now offers a new way to track website visitors.

What Changed:

  • The main headline changed from "We make dev tools for product engineers" to "Web Analytics – Track and measure traffic with PostHog".
  • A new section about "Web Analytics" was added.
  • This new section includes details about privacy-focused web analytics.
  • It shows customer stories for Web Analytics.
  • It lists features like tracking visitors, pageviews, sessions, and bounce rate.
  • It compares PostHog Web Analytics to GA4 and Matomo.
  • It details pricing for Web Analytics, saying it's bundled with product analytics.
  • It adds many new integrations like Airbyte, Azure Blob Storage, BigQuery, Customer.io, Datadog, Discord, Google Cloud Storage, Hubspot, Google Ads, Google Analytics, Google Search Console, Intercom, Microsoft Teams, Postgres, Project management tools, Amazon Redshift, Rudderstack, Amazon S3, Salesforce, Shopify, Slack, Snowflake, Stripe, Sentry, Segment, WordPress, Zapier, and Zendesk.
  • It adds new security features like HIPAA-ready and SOC 2 Type II certification.
  • It adds new developer features like more SDKs and cross-domain tracking.
Track companies like posthog.com
Get actionable insights on price changes, product launches, positioning shifts and more
Start Tracking →