Summary: PostHog launches privacy-focused Web Analytics

Why It Matters: The product is expanding from deep product analytics into the broader website tracking market. It is positioning itself as a simpler, more private alternative to Google Analytics 4 (GA4) to attract users frustrated with complex modern tracking tools.

What Changed:

• Added a dedicated Web Analytics product page focusing on pageviews, visitors, and bounce rates.
• Introduced a cookieless tracking option to help users avoid mandatory cookie banners.
• Published a detailed comparison table against Google Analytics and Plausible.
• Updated pricing to bundle Web Analytics with Product Analytics, offering the first 1 million events for free.
• Added specific "how-to" content for tracking 404 errors and monitoring Core Web Vitals.
• Included new customer testimonials specifically highlighting migrations from GA4 and Plausible.