January 26, 2026 ongoing Get alerts for byredo.com

Summary: Byredo launches Mojave Ghost Absolu de Parfum

Why It Matters: Byredo is shifting its focus from the Cuir Sellier perfume extract to a new, high-concentration version of its popular Mojave Ghost scent. They also added a "Try It First" service to help people buy expensive perfumes online with less risk.

What Changed:

  • Replaced the Cuir Sellier perfume extract ($465) with Mojave Ghost Absolu de Parfum ($400) as a featured product.
  • Added a new "TRY IT FIRST" service to the exclusive services list.
  • Updated the homepage navigation links to prioritize the Absolu de Parfum category.
  • Removed a technical link to the CookiePro product page from the footer.
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