Summary: Moz adds AI citation guide for ChatGPT and Gemini

Why It Matters: The company is shifting focus toward "AI SEO," helping users get their brands mentioned in AI-generated search results. They also updated their social proof to focus on enterprise-level clients.

What Changed:

• Added a new "Whiteboard Friday" educational guide focused on building AI citations and ranking in ChatGPT and Gemini.
• Replaced a testimonial from a small agency founder with a quote from a VP of SEO at a larger digital agency.
• Shifted the testimonial messaging to focus on "proving value for enterprise clients" rather than just "presenting to clients."